Make vs Clay

A detailed comparison to help you choose between Make and Clay.

Make

Make

Visual automation platform for everyone

Clay

Clay

AI-powered data enrichment and outreach

Rating4.0 (164 reviews)4.8 (658 reviews)
Pricing Modelfreemiumfreemium
Starting PriceFree tier availableFree tier available
Best ForPower users building complex multi-step automationsSales and growth teams doing AI-powered outbound prospecting
Free Tier
API Access
Team Features
Open Source
Tags
no codefree tier
free tierteam features
Visit Make →Visit Clay →

Make

Pros

  • + Visual flow builder
  • + 1,500+ integrations
  • + Handles complex logic

Cons

  • - Learning curve for advanced flows
  • - Can get expensive
View full Makereview →

Clay

Pros

  • + 75+ data enrichment sources
  • + AI personalization at scale
  • + GTM workflow automation

Cons

  • - Complex to master
  • - Credit-based pricing
View full Clayreview →

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Make vs Clay — Comparison 2026 | ToolSpotter