Apollo.io vs Clay
A detailed comparison to help you choose between Apollo.io and Clay.
Apollo.io AI-powered B2B prospecting and outreach | Clay AI-powered data enrichment and outreach | |
|---|---|---|
| Rating | 4.1 (278 reviews) | 4.8 (658 reviews) |
| Pricing Model | freemium | freemium |
| Starting Price | Free tier available | Free tier available |
| Best For | SDRs and growth teams doing AI-powered B2B prospecting and outreach | Sales and growth teams doing AI-powered outbound prospecting |
| Free Tier | ||
| API Access | ||
| Team Features | ||
| Open Source | ||
| Tags | free tierteam features | free tierteam features |
| Visit Apollo.io → | Visit Clay → |
Apollo.io
Pros
- + 275M B2B contact database
- + AI email writing built-in
- + Free tier is generous
Cons
- - Data quality varies
- - Can get expensive at scale
Clay
Pros
- + 75+ data enrichment sources
- + AI personalization at scale
- + GTM workflow automation
Cons
- - Complex to master
- - Credit-based pricing
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